GENTEC introduced GEN CRM, the software which allows an organization to manage its relations with the customer in a structured manner. The GEN CRM module, which helps provide the management of an organization with insightful information by organizing data collected from the different levels of the business.

The customer relationship management (CRM) module helps midsize manufacturing and distribution companies boost customer relationships for increased customer service and profitability. The CRM functionality supports end-to-end marketing, lead generation, sales, service, and analytics for complete customer relationship management. Gain new customers and increase customer retention.

GEN CRM provides a user-friendly interface for seamless adoption helping users to perform daily tasks more efficiently. Maximize customer loyalty with enhanced customer interaction capabilities. The solution’s interaction center offers a strategic delivery channel for marketing, sales, and service including email, telemarketing, customer service, and IT support